Vice President of Marketing

for the Ted Rogers Students’ Society 2021 - 2022

As the Vice President of Marketing, I am responsible for managing the brand and reputation of the organization. I oversee all marketing campaigns, social media strategy and the sales of our apparel line, Bay and Dundas. In this role, I executed several projects including:

  • Meet TRSS Video

  • TRSS Photoshoot

  • Frosh marketing

  • Social Media Team Launch

  • Marketing Team Socials

  • Election Campaign & Promotion

  • & more

The marketing portfolio is the largest portfolio within the organization, with 22 members, 8 subcommittees and one program with 80+ members. I dedicate 16+ hours of my time to this role and to helping enrich the experiences of undergraduate students at the Ted Rogers School of Management.

β€œThe best is yet to come.”

- Ted Rogers

 

Key Stats

  • Grown Instagram by over +1300 followers organically

  • Provided over $300 in funding to student groups to run paid ads

  • Supported 4 student entrepreneurs and helped them grow their engagement by over 600%

  • Broke highest record number of sales in one day, selling over $11.45K in product


Instagram followers growth since the beginning of my term
 
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